GU Trade Marketing
GUTrade Marketing is an Startup developed in partnership with Xseed in 2014. It was created in order to improve the visibility of products from companies of massive consumption, through their merchandising.
GUTrade is a web and mobile platform. Through the web, the people in charge of the equipment of visibility plan the daily work, they see information of their products (missing, stock, price differences, next to beat and suggested), generate the tasks to execute in the point of sale (POS) and then the information collected during the day at the POS is analyzed. In the mobile application, the merchandising cross the points of sale performing the tasks generated for the point, control the products, control the assets of the company and have an online communication with their supervisors.
GUTrade has presence in seven different countries: Uruguay, Costa Rica, Panama, Colombia, Ecuador, Venezuela, and Peru. Its main customers are international and renowned brands. Today more than 2500 people use the tool and is expected to expand in 5 more countries for this year.
Notifications: the web application seeks to be a response system and not just a query. When certain events occur, the system notifies the users about the relevant information.
SKU control: the platform provides the detail status of your SKU's, both the quantity that exists at the point of sale as the control of its expiration date.
Routes: the planning involving which points of sale to visit is important, both in the order as in the time that each point consumes.
Tasks: seeking better performance at the points of sale, the work is planned at the web application and then executed in the mobile application.
Bimbo is the most important Baking Company in the world on the basis of brand positioning, production volume and sales, and the undisputable leader in their field in Mexico, Latin America, and the United States.
For this kind of companies specialized in massive marketing of products, the information of the points of sale (POS) is of big importance. In this context, Bimbo asked us for a challenging project that encompassed all the countries of Central America as well as Ecuador, Venezuela and Colombia. This involved the search for a solution to optimize the task of the field supervisors and to be able to analyze the evolution of the work of the sellers, who are the ones who execute the actions in the commercial premises.
The project begins with the realization of several trips of gathering information, with the purpose of helping our client to make a good listing of requirements. Once the stage of defining requirements has been completed, we embark on the development of a solution that is properly adapted to the needs of Bimbo. On the one hand, it was a great challenge at the Mobile level, where the supervisor, when arriving at the point of sale, has the possibility of punctuating the actions performed there, for example, the exhibition of the products in relation to the competition.It is also possible to mark if any merchandise is missing to establish the commercial dynamics or tasks for sellers, and things to improve. Then, all this information is assimilated and strategically analyzed through a web platform that we developed for that purpose. There you can see through graphs and statistics the progress of each POS and the performance of the seller. It was a great challenging project with very good results for the client.
Royal Sun Alliance
RSA is an English insurance company that has solutions for the home, cars, life insurance, among others. In order to be closer to their customers, we raised the need to develop an application for Android and IOS operating systems, which is useful for their clients.
We created a project where RSA clients have the possibility to access their account statement, view their policies, telephone when a loss occurs, among other utilities. This was the first mobile application of the company and we worked together to develop the scope. Today is the app with the most downloads within those of insurance companies. We worked hard on optimizing the user experience and usability so that the customer felt it was a useful tool.
Scotiabank is one of the most important banks in the world and we worked together to develop three projects.
On the one hand, we developed MAC (Cost Allocation Model in Spanish), a Web platform that serves to find the cost of each bank customer according to the allocation of products. It also helps to make them more profitable by offering more services. Depending on the type of product, you are able to know the area of the bank involved and the percentage of time invested in the client. The system we created entailed a huge challenge since it had to automatically do complex calculations and also because it is fed from the four core systems of the bank.
Another project we created for Scotiabank was a Web solution for the assignment of debit cards for payroll accounts. The platform created allows the user to request a debit card by entering the needed personal data. Once the potential customer performs this action, the system activates a request for account execution in the bank and the subsequent delivery of the product. This project had the objective of automatically capturing customers without having to assign an account executive and also giving the option to the applicant of not having to personally attend a branch to carry out the process.
Finally, we worked on the generation of a Windows desktop application for AMEX card. The objective was to be able to make the reconciliation of all the transactions of the card made in the day in the country and then make a massive dump to the parent systems of the brand.
Cola - Cola Uruguay currently employs more than 700 people directly. Like any big company, the management of human resources and internal communications is a full challenge.
In this sense, they asked us for a solution to improve the flow of information with its collaborators and to be able to disseminate among them different special events that the company organizes, such as meetings, birthdays and trainings, etc.
We developed a private intranet suited to their requirements. The project was an iterative and growing development over a period of two years, with maintenance included, achieving a positive result both in the distribution of information and in the participation of officials.
Adidas, one of the world’s leading sportswear brands that has more than 1500 exclusive stores as well as a solid presence in multi-brand stores all over the world, proposed Xseed to find a solution for the logistics of a new role that Adidas has developed for its Visual Merchandisers. These are people who travel from store to store to appraise the various different displays checking for missing inputs like merchandise or infrastructure such as mannequins or exhibits.
We generated a Web & Mobile solution to evaluate and replenish supplies to different stores. The platform allows the Visual Merchandiser to mark the missing pieces and trigger an efficient set of internal processes in the system that notifies the marketing department to begin the logistics. In addition, the VM can view the last inspection to make sure the store has been correctly supplied.
Another key function of the solution allows the VM to report the level of each store’s conformance to Adidas’ Guidelines.
Insurance brokers are those people who act as intermediaries between insurance companies and clients, selling insurance policies. The company Seguros SURA requested us to develop a tool to streamline their work and at the same time, to offer a better service to its clients.
We created a Mobile application for Smartphones and tablets that allows the brokers to have a virtual office on their devices and access immediately to the main operations they require daily, for example, generating the green card and the SOA.
The implementation of this application minimized bureaucratization and delays in the process.
Nestlé, the multinational agri-food company had the need of becoming more effective organizing tasks for its merchants. Therefore, they contacted us to design a solution for that purpose. Their employees work directly with the POS and their daily activities involve the replacement of the merchandise, the analysis of the products in relation to the competition, the collection of missing items, among others.
We developed a Web and Mobile project that included the previous organization of the work in the office and the performance of the employee with the device. The main challenge was the usability of the App. Given the fact that the personnel had little experience with new technologies , it had to be simple and agile to use so they could carry out their work without difficulties.
Cows’ milk protein may be the single most significant chemical carcinogen to which humans are exposed. — T. Colin Campbell
- Canon PowerShot S95
EME de Mujer
From the request of the US company YoFémina, we created the portal and the Mobile application “Eme de mujer” that was launched simultaneously in Uruguay and Venezuela. It is a space designed for women, with news, columns and dynamic information arranged in sections like fashion, welfare, maternity, home, among others.
The project had a four-month development and one-year maintenance, which included support and content as well as Google AdWords advertising.
Today it has achieved such a development success that it is present in the USA, Mexico, Honduras, El Salvador, Costa Rica, Bolivia, and Ecuador.
Sura Go is the application we created for SURA Insurance. It is a platform where clients are able to perform different actions without having to call the company or contact an account executive.
The project developed allows the company's clients to check the status of their policies, outstanding and completed payments, request mechanical assistance while watching live the arrival of the crane, make a complaint or request support about a claim, between other features.
One of the outstanding functionalities of Sura Go is that it allows users to buy and use the service Sura takes you. This gives the clients the possibility to get a driving service to drive their car home when they themselves can not or do not want to, after a party for instance. Sura Go is a platform whose purpose is to add value to the insured clients, enabling them to practically solve most problems and do every action they could need involving their insurance service.
If a rabbit defined intelligence the way man does, then the most intelligent animal would be a rabbit, followed by the animal most willing to obey the commands of a rabbit. — Robert Brault
- Canon PowerShot S95
Memory is a leading Uruguayan company in management solutions for companies and accounting studies.
Along one year, we helped them to develop an electronic billing system, which made them the first in the country to provide the service.
It was our main project for Memory, and we have continued working together and providing support for it.
On the other hand, we also created Invoice Express, a platform to make simple invoices and Web Receipts, and through where the user can receive his paychecks.
The time will come when men such as I will look upon the murder of animals as they now look upon the murder of men.— Leonardo Da Vinci
- Canon PowerShot S95
Suramericana, a subsidiary of Colombian Grupo SURA, is a leading company in the insurance and risk management sector. We worked with them to transform their institucional website and also create a new web system.
One of the objectives of the project was that the features that the brokers had available, were also accessible to customers from this new web platform.
For this purpose, a web app was created where the user can login and gain access to his statement, his policies, be able to buy new services, download information about the claims, among other options. The development of this project, which came along with the strategic change of brand, took us six months of work.
Antel is the state-owned telecommunications company and the largest in its field in the country. We worked together on two challenging projects: Vera + and Vera TV. Its goal was to bring both web platforms to Mobile. We developed two applications for live streaming, with client authentication and a variety of functionalities, for example they allow you to watch the videos, to stop them and to share them.
Vera + is a space where you can find content in science, technology, culture and live broadcast of HD shows. In addition, you can find all sport events of global relevance in high quality, and also special content for children.
Vera TV, meanwhile, is a platform for TV channels, videos and live broadcasts. It has a wide range of channels, including all local open TV signals in Uruguay and digital international and state agencies.
It was an interesting project that demanded more than five months, and which achieved the goal with success.